Why I started this program:
Two years ago, I volunteered for a "Try Hockey For Free" event. We had a lot of attendees. I was convinced that all these kids were going to love hockey and that their parents would enroll them in the beginner program. However, when it was time to return the borrowed gear for the event, there was not many kids who returned for the beginner hockey program. I realized that the only thing that held the parents back from signing their child up, was the initial cost of having to purchase a full set of hockey gear.